Chanel had opened the doors to the new London flagship store on 158-159 New Bond Street. From the various artworks dotted around the store, to the various Chanel products that are themselves pieces of art, this space is truly a feast for the eyes. The Chanel New Bond Street boutique is 12,600 square-feet spread over three floors, designed to house "the universe" according to Karl Lagerfeld. The three-floor space is split into rooms, furnished like a gloriously decadent house, and colored in the beiges and gold’s that make up the House's perfume packaging. The ground floor comprises rooms filled with watches and fine jewellery, costume jewellery, small leather goods, accessories, and beauty products. The second and third floors house ready-to-wear and shoes. An imposing antique fireplace dominates the drawing room on the second floor, homage to the original fireplace in Coco's Rue Cambon apartment. The cream curtains are hand-embroidered with pearls; sofas are upholstered in tweed; silk rugs. The store is equipped with the conveniences and comforts.
The
most statement-making inclusion in the store is fantastic sculpture made
entirely from hand-blown Venetian glass, forms the store's centerpiece - and
appears as if suspended from the ceiling, rising from the ground to the top of
the third floor. Consumers aspire to buy products Chanel since the atmosphere and the customer’s service is very professional. Chanel has
an e-boutique online where you can find accessories and jewelry
(handbags, necklaces, headbands, earrings, etc) are available for purchase in
the USA. This site is very elegant and classic in the style
of Coco which will impress any woman.
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